Tag: NLP @ Work

How to Change Emails to Increase Profit By Over 900%

By Neil Trigger

Neil is one of the speakers at the NLP @ Work Conference at the National Marine Aquarium in Plymouth on the 30th March

Neil has lectured internationally on his PhD subject of persuasion engineering and psycho-linguistics for change. He is a member of the chartered management institute and the chartered institute of marketing and currently works for a large Plymouth-based charity as well as having significant international business interests. Neil is an NLP practitioner and certified coach and also holds a number of other qualifications including certificates in hypnosis and other related fields.



Why is it that words are so often misunderstood? Recent research shows that 50% of all email is not decoded by our brains to mean the same as the author intended. It’s only letters and white space, so why do people say “there it is in black and white” to explain something that cannot be misread when these marks are ambiguous at least half of the time!?

The answer is simple.

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